New Software Marketing Website and Awards Launched

Hanover, MA (PRWEB) January 5, 2006

SoftwareMarketingResource.com has launched an updated website with many new features, all for software developers and online marketers. Software Marketing Resource contains a repository of targeted, actionable resources for software developers and marketers. New additions to the site include software vendor awards, a detailed calendar full of software related events and a daily software marketing blog.

The site includes a robust, monthly software newsletter, and regular articles specific to software marketing. The website also contains inspirational software success stories.

The Software Marketing Resource website also contains listing of newsgroups, e-mail newsletters, and discussion groups targeted at software developers, as well as announcement groups for new software. The site includes links to more than 40 local and international software trade organizations. Software Marketing Resource also has a database of publishers who will print, box, and market independent developers’ programs. For those developers who prefer to self publish, a list of marketing companies that specialize in promoting software from independent developers, as well as a list of conferences and schmoozes targeted at independent software developers. Software Marketing Resource even has links to software retailers, and distributors who are interested in reselling applications.

To help developers create and send press releases, there is a listing of press release resources, as well as information on how to write them, information on how to distribute them and general information about them.

Software Marketing Resource contains a directory of more than two dozen shareware registration services, online stores, wrapper technology companies, and electronic payment firms, as well as links to international currency conversion sites. There is a resource guide to CD replication companies, CD fulfillment firms, CD manufacturers, makers of CD labeling software, and sources for CD labels and packaging.

Software developers looking for development tools will find an extensive list of demo builders, installation programs, help file builders, and other essential programs. There are also links to translation services, proofreaders, documentation writers, anti-crack articles, and programming knowledge bases.

All of this great information on the Software Marketing Resource is freely available to all software developers, and may be found by visiting http://www.softwaremarketingresource.com.

About Software Marketing Resource The Software Marketing Resrouce is a free service from NotePage, Inc., a Hanover, Massachusetts company specializing in communication software. You can reach NotePage, Inc. at PO Box 296, Hanvoer, MA 02339. Phone: (781) 829-0500. Internet: http://www.notepage.net and http://www.feedforall.com .

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Stage 1 – Style over substance

The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear – style over substance.

Stage 2 – Designing for online visibility

In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Typically, that’s when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company’s pitch because the beautifully designed site couldn’t possibly be the problem with low site traffic. Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company cannot understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth — they simply did not design and write an effective web site — because it would mean losing thousands of pounds in business

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Stage 3 – Designing for your audience

By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates early in the design phase can save a company thousands of pounds in online marketing costs.

Stage 4 – Site redesign

After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.

Conclusion

Web sites should always be designed with your target audience in mind, not your own personal preferences. Colours have meaning. Professional designers understand the psychology of colour and the use of white space to best project the image your audience wishes to see. (For example, try not to use the colour red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO’s or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They’re not. Your target audience who will ultimately determine the success or failure of your site.

 

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