People use their mobiles to increase productivity, comfort and pleasure while: waiting for the bus, walking on the sidewalk, checking which platform their train leaves from. Mobile applications need to focus on a core utility, and they need to be fast and reliable in order to be valuable to these mobile users.
Paradoxically, we’ve noticed that many mobile design cycles start with requests for great aesthetics first. But an application that looks stunning but performs poorly can damage image. Users notice software that is slow or likely to break (whether because of downtime, crashes, etc.), and this impairs both usage and brand perception. Users expect an app to be fast and responsive. If it’s not, it will get poor reviews, low ratings and low adoption numbers.
In the last few years there has been dramatic changes in the mobile platform landscape. App developers Toronto Mobile Synergies has been creating some ultra modern apps. New UI paradigms have emerged, screens and processors are becoming as advanced as desktop computers, and input mechanisms have been revolutionized. Let’s look at some guidelines that have proven to be helpful tools at all design levels to achieve high-performing mobile user experiences:
Define UI Brand Signatures in Mobile App Mobile Web Design
Each user interaction with an app or mobile web design should reflect the story of the brand and should increase recognition. Identifying which elements contribute most to the brand’s identity is essential. Examples are features, visuals, wording, fonts and animations. Design teams work on many different products on different product teams. This could easily lead to several design and implementation variations of similar UI elements. Defining the core building blocks encourages reuse and discourages reinvention and, therefore, optimizes the design and implementation of a set of components.
One approach is to define the UI elements that form the core building blocks of the user interface and, together, to create the interface’s unique character. In the concept phase, identify those elements that do the following:
- Differentiate the app (for example, the photo-viewing feature in the Path app);
- Represent key functions (for example, a check-out feature for a store);
- Set the pattern of the design language (for example, the header in the screenshot below).
Mobile Web Design Calendar
Dynamic Content in Off-Canvas Flyouts
Off-canvas flyouts are areas of the page that live out of the viewport until a user taps or swipes the appropriate area. They have become a primary navigation pattern for mobile in both native and web apps, and you can even find them on a handful of desktop websites too.
Most web pages use off-canvas flyouts to simply hide menus and other static content, but it’s possible to use them to display a whole host of other dynamic content too. The recent history includes pages, as well as individual slides from fashion shows. There are a bunch of off-canvas libraries available for this.
Pinch to Zoom in Galleries
Pinching to zoom text is generally regarded as the sign of poorly formatted content — but images are a different case entirely. Just like with native maps and images in apps, users frequently want to zoom into pictures on the web to see more detail. Websites have progressively enhanced their many image galleries so that users can zoom into any slide and view the image in finer detail. However, they’ve done so in a way that does not zoom into the viewport — just the container that the image is in.
Huge Image Carousels
There are two main reasons why large image carousels are a pain to implement on mobile: performance and navigation. But if you overcome both of these challenges, you can create a very native-feeling image browsing experience to really take advantage of all those wonderful high DPI screens out there.
- The first challenge is a performance one: devices are not usually powerful enough to render many objects in a row.
- The answer lay in creating a grid view from the carousel HTML. This can be done relatively easily by changing the image sources and CSS.
Native-Like Alphabetical Lists
An alphabetical index is a great way to help users scroll through long lists of items. Apple provides one to help users select contacts and music in iOS, but it’s proven to be pretty difficult to bring this functionality to the web in a way that works as well as its native counterparts.
Until recently, the difference between browsing the web and using a native app has been clear to anyone who uses a smartphone. Mobile Web Design Toronto company has been offering help for many years. If you need professional please do not hesitate to contact Web Design Toronto company DTW.
But as devices become more powerful, and responsive and adaptive techniques become more sophisticated, it’s increasingly possible to blur the boundaries between native and web. Style.com is one such example of how you can use adaptive techniques to create some really interesting features that otherwise wouldn’t have been possible to bring to users on mobile.